Importance of Competitor Analysis in SEO

Competitor analysis is one of the main part of analysis for SEO or any service because if you analysis the competition then you can make the criteria to beat them. Since SEO is an organic search  and it helps to rank the website without any cost so most of the company or individual are using this technique to rank their website of search engine result page of top 10 because if the website appear on the first page of the search engine then it will get hits and impression.


What We Do in Competitor Analysis?
Competitor analysis depends on the product or service. In SEO we analysis the competitor site that what is their ranking, domain age, Domain rating, inbound link, referring domain, targeting area etc. If we analysis correctly the competitor site then it became helpful to rank.

Why it is must to do competitor analysis?
As we know that before doing any work or job, it is compulsory to analysis it pros and cons, cost, time etc. to give the better result so before doing SEO it is also compulsory to analysis the competitor sites to analysis that what they are doing? What is their targeting area, keywords, from where they are getting backlink etc.

What Activities done in Competitor Analysis?
There are some activities which need to done in Competitor Analysis:-
i)                    Competitor Site URL
ii)                   Domain Age
iii)                 Target Area
iv)                 Targeting keywords
v)                  Domain Authority
vi)                 Referring Domain
vii)               Number of Backlinks
viii)              Website loading time
ix)                 Look and feel of the site

There may some other activities also which depend or the service or product. Apart from the point of knowledge Competitor Analysis is a good team for those who prepare for the interview. In most of the interview of SEO or digital marketing it is a common question that “what is competitor analysis”. So if you are doing SEO or going for the interview of SEO then please complete it and remember its concepts. 

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