SEO ON PAGE is the technique of optimizing the website through the site development, design, title, description, content, url, image alt tag, sitemap, robots.txt, etc. It is one of the important part of search engine optimization which helps to rank the website on SERP (search engine result page) and get more and more traffic to the site. Since we know that now a days computer is being the part of our life and peoples are using email, website to communicate or enhance the knowledge, buy or sell online etc. so it is must to rank the website on search engine like Google, Bing, Yahoo. If your website rank on google then it will get hit or impression. ON PAGE SEO is the first and very important step of optimization. Here I will discuss the terms or topics of ON PAGE SEO which will help to beginners or experts to enhance their knowledge also for those who want to make their carrier in SEO or digital marketing.
Title focus on the website that what about the site is, so it is important to write a attractive title which must be including keyword. Every page of the website should have a unique title and must not copy from other web page. When the user search for a product or service or any other topic, the title display with the URL of the website and tells the user that here is the right response of your request to the search engine.
Some of the terms of SEO ON PAGE are listed below:
Since we know that every web page or content is based on a particular topic or keyword so it is must to select the right and traffic oriented keyword. keyword research is the way to analysis the keyword like its search volume, traffic and bid rate. Selecting the right keyword is the key factor of the SEO so never ignore it .
Meta Title:Title focus on the website that what about the site is, so it is important to write a attractive title which must be including keyword. Every page of the website should have a unique title and must not copy from other web page. When the user search for a product or service or any other topic, the title display with the URL of the website and tells the user that here is the right response of your request to the search engine.
Meta Description:
Meta description is a short
summary of the web page which describes the web page that what about the site
is. It helps to get more traffic and also help to make the site search engine
friendly. The limitation of the Meta description is 150 characters. It is must
to include the focus keyword in description so that it may fetch easily.
Content:
Content is the king of SEO.
Keyword of the web page is included in with the content and it provides the
details or information to the users so it must be unique and informative. If you
have used the content which is more than 600 words and the keyword density is
good (2-3%) then it is search engine friendly and SEO friendly and. If you are
doing ON page SEO then it is must to insert the unique and original contents.
Image ALT:
If you are using image in your
web page then it is must to use ALT tag with the image name in the coding
section because image not crawled by crawler. ALT tag is crawled by the crawler
and if the image not displayed while running the web page then the name of the
ALT tag is displayed which helps to know that which image is missing. It is
good practice to give the ALT tag same as Focus keyword name. It supports to
get ranking of the web page. According to the new updates of SEO it is must to
include at least one image in every web page.
Outbound Link:
Outbound link is the link goes
from your web page to other web page or website. In short you can say that
outbound link is called outgoing link. It is must to include at least one
outbound link in your web page. It will help to make the web page search engine
friendly.
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