Keyword research is one of the key entry point for SEO
(search engine optimization) and also for paid search. As we know that every
web page or content is based on a particular keyword or key phrase which gather
or helps to get the traffic to the website or web page so it is must to decide
or select the best targeted keywords for your product or service. Keyword
research helps to get the information about the keywords that what is its
searching volume in a month, which is the most searching place, time etc.
In SEO or Paid search keyword research play most important
role and the keyword is used in Title, description, URL, Content, Image alt tag
etc. of the website or web page so it is must to select a keyword which has
more searching and traffic. Here you will get the option which helps to
research the keyword without paying any cost.
Steps of Keyword
Research
ii)
It will ask for login so give the email id and password of Google
or Gmail
iii)
You will go to the interface of Adword (Free SEO
Tool)
iv)
Go to the menu option named Tools, click on it
and select keyword planner
Note: You can also do
that search in Google as “keyword planner” and click on the opened link of
keyword planner.
v)
Type the keyword in the search box, select the
location or area from where you want to get traffic.
vi)
Finally click on “get Idea” option
You will get the result of that keyword having the search
volume, bid rate etc.
Keyword research is the main part of analysis which helps to
select the popular and traffic based keywords and also helps to target the
specific audience.
